The Perth District Health Unit is a Baby-Friendly designated organization!

What is the Baby-Friendly Initiative?

The Baby-Friendly Initiative (BFI) is an international program that works towards protecting, promoting and supporting breastfeeding all around the world. It was created by the World Health Organization and the United Nations Children’s Fund.

The Baby-Friendly Initiative acknowledges that breastfeeding is the healthiest choice for infants, mothers, and families. This program recognizes health care organizations that offer the best level of care to families in relation to infant feeding.

A health care organization that receives Baby-Friendly designation is known to encourage and help women to successfully breastfeed their babies. Baby-Friendly facilities educate and support pregnant women and their families to make informed infant feeding decisions.

What does this mean for you and your family?

You and your family will receive:

  • information to help you make an informed decision on how to feed your baby
  • information about the importance of breastfeeding and the risks of formula feeding
  • support in your decision as to how you will feed your baby
  • information to help you feed your baby safely and with confidence
  • support to breastfeed for as long as you choose.

At the Perth District Health Unit:

  • We as healthcare professionals promote breastfeeding as a normal way of feeding a baby.
  • We are committed to educating families about the importance of breastfeeding and how to breastfeed their children.
  • We protect breastfeeding by allowing no advertising of formula, artificial nipples or bottles to mothers and their families.
  • We do not distribute formula, artificial nipples or bottles to the families that we serve.

Call Health Line at 519-271-7600 or 1-877-271-7348 extension 267.

Poster inviting clients to breastfeed at the Health Unit.Related Links and Resources